4 Things ISVs Should Finish Before re:Invent 2026

AWS re:Invent opens November 30 and runs through December 4 in Las Vegas. With about five weeks left, these are the four items to finish first. Some of them depend on AWS timelines, like field team calendars, so the longer you wait, the less of this you control.

Our full checklist for ISVs has seven items (download it [here]). This post covers the four that matter most with the time left,  listed in the order we suggest working through them.

Finetune your Better Together story

Start with one question: how does your product deliver outcomes for an AWS customer? Write the answer in a few sentences and get sales, partnerships, and leadership to agree on it. Every conversation you have at re:Invent, from a hallway chat to a scheduled meeting with an AWS field team, draws on this story. If your team tells it several different ways, AWS sellers will not know how to position you to their customers.

Refresh your Marketplace listing

Review your listing for accuracy and completeness: descriptions, screenshots, customer logos, and support information. Sellers send customers to your listing, so a stale one slows down every conversation that points to it.

The AI-assisted listing tool in AWS Partner Central, called Partner Assistant, can do much of the first pass. You find it under Build, then SaaS. It turns your website, a PDF data sheet, or pasted text into structured listing fields, and you can keep asking it to revise, for example to shorten the short description or add a specific keyword. It also scores your listing against AWS Marketplace standards for completeness and clarity, and checks whether your keywords make you discoverable, so you can see where you stand before you change anything. If you upload your style guide, the generated copy follows your tone and terminology. Run it, make your edits, and score the listing again.

Clean up your ACE pipeline and pre-submit opportunities

Go through ACE, close cold deals, and update the status on active ones. The pipeline AWS sellers see should contain highly qualified opportunities, because stale or abandoned entries make the live ones harder to trust. Once it’s clean, submit opportunities for your priority accounts before the show. That gives AWS field teams time to talk with their counterparts and sets up warm introductions at the event.

Request AWS field team meetings now

Ask the AWS sellers, partner development managers, and solution architects who cover your target  accounts for time now. Calendars fill fast, so send requests early. Send customers and prospects to a self-serve booking link and keep one tracker of every meeting you have requested or confirmed, with attendees, goals, and an owner for each.

At the show and after

At the show, capture every meaningful conversation the same day and hold a short team debrief each evening. After the show, follow up within a week, and within 48 hours for hot leads. Convert qualified conversations into ACE opportunities while AWS sellers still remember the conversation.

If you want help with any of these before the show, grab time with us.